ROCHESTER, N.Y. — Wegmans Food Markets here is introducing a new store logo that harks back to its logo of the 1930s and 1940s.
The script logo, which appears on sales fliers and new employee uniforms arriving this week, conveys “warmth and personal attention to detail,” and the “family culture,” of the company, Colleen Wegman, president, said in a statement. “It was time to go back to our roots and to a logo that is welcoming, because it is more like a family signature.”
Wegmans said it would gradually phase out its current block-letter-style logo, first introduced in the 1970s, over several years. Items like grocery bags and packaging will be redesigned to carry the new logo as supplies are replaced.
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