ROCHESTER, N.Y. — As part of a new campaign that encourages website visitors to “think Wegmans,” the retailer is positioning itself as a one-stop shop. “You don’t have to make a special trip for club sized savings,” reads its site. “We price to match or beat club store prices — and you’ll never pay a membership fee.” Wegmans is also promoting the value of its chef-prepared, ready-to-eat meals. “A trip to Wegmans is like a trip to your favorite family restaurant at a fraction of the cost,” ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.