ROCHESTER, N.Y. — A new Wegmans-brand ice cream flavor has been named for the Rochester Red Wings minor league baseball team’s mascot. Called “Spikes Play Ball,” the creamy vanilla with strawberry and blueberry swirls and candy stars ice cream will be sampled at Frontier Field after Red Wings games and sold in Rochester-area Wegmans stores throughout the baseball season. A 48-ounce package feature the Red Wings logo with mascot, Spikes, and team colors of red, yellow and black. It retails ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.