ROCHESTER, N.Y. — Wegmans Food Markets is doing something with a private label that it's never done before: calling out the product’s manufacturer on packaging. The retailer decided to add the name of family-owned Gottlieber Spezialitäten AG to the label of its new Wegmans Brand Swiss Crepes since it has a strong reputation for quality. The company is a gold medal winner with the Exposition of Swiss Tourism in International Culinary Art. “It allows us to call attention to the authenticity ...

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