SUNBURY, Pa. — Weis Markets is putting a face to the local name with the launch of "Your Neighbors, Our Farmers," a new marketing campaign featuring black and white photographs of 13 of Weis' long-term local growers and their families. The photos will be displayed in produce departments, on billboards, in weekly circulars and on Weis' website.
The growers are shown as a group, or individually with playful headlines. In one, Pennsylvania potato farmer Helen Masser is pictured standing in a ...
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