SUNBURY, Pa. — Weis Markets here is preparing to upgrade its loyalty card to a new program that rewards its best shoppers with personalized offers. The retailer here has begun shipping new Weis Gold Cards to shoppers who spend $67 or more weekly at Weis, a group representing the top 20% of shoppers at the chain, Dennis Curtin, a spokesman for Weis, told SN on Wednesday. Weis will soon begin sending Gold card recipients personalized coupon offers via mail and email each month, ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.