AUSTIN, Texas — Whole Foods Market here yesterday announced it will provide its entire selection of over 2,000 online recipes as a free App (application) to iPhone and iPod touch users.
Searchable by ingredient, special diets, and other elements like "budget" and "family friendly," each recipe contains detailed preparation instructions and nutritional information, which can be copied and pasted, saved as a personal "favorite," and emailed from within the App itself.
The App also includes an "On Hand" feature where customers can enter ingredients and get back meal recommendations.
"We're delighted to provide iPhone and iPod touch users with yet another way to explore their passion for food and health," said Bill Tolany, global coordinator of integrated media for Whole Foods Market. "We're particularly excited about the On Hand feature as a way to answer the ever so popular 'What's for dinner?' question."
Built with the new iPhone OS 3.0 software, the App also comes with a store locator, where customers use a ZIP code search or the iPhone's built-in location finder to view maps and identify the nearest Whole Foods Market. Each store page contains operating hours, phone and address, and links to maps, directions, and store specials.
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