AUSTIN, Texas — Whole Foods Market is mandating that every product in its household cleaning category be audited by a third-party and rated under a new color-coded labeling system. Under its proprietary Eco-Scale Rating System products will be rated — red, orange, yellow or green — based on the specific set of environmental and sourcing standards each meets. Cleaners will be required to meet, at the very minimum, the new baseline orange standard by April 22 (Earth Day), 2012. Red-rated ...
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