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Whole Foods Launches Online Mother’s Day Contest

In preparation for Mother’s Day, Whole Foods Market launched an online contest yesterday in which moms are invited to visit the chain’s online blog, the Whole Story blog, where they can post comments about their favorite product; the winner will receive a $100 Whole Foods Market gift card and a FEED 100 reusable shopping bag.

AUSTIN, Texas —In preparation for Mother’s Day, Whole Foods Market here launched an online contest yesterday in which moms are invited to visit the chain’s online blog, the Whole Story blog, where they can post comments about their favorite product; the winner will receive a $100 Whole Foods Market gift card and a FEED 100 reusable shopping bag.

Online contest submissions can include “a range of products, from those that make life easier for moms to those that mothers simply enjoy,” said Whole Foods.

The chain asked its employees who are mothers to offer their own favorites; one employee, Mara Fleishman, shared her favorites along with ideas on how she uses those products in the online video launched yesterday here.

The contest ends May 6 and the winner will be named May 8.

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TAGS: Marketing