AUSTIN, Texas — Whole Foods Market here ended 2010 as the most popular supermarket chain in the U.S. — at least on Facebook. With 428,520 people saying they "like" the organic and natural specialist, as of Dec. 31, 2010, Whole Foods was well ahead of the No. 2 supermarket chain, Pleasanton, Calif.-based Safeway, which has 140,551 "likes." Both companies make extensive use of the online social network. Whole Foods tends to offer recipe ideas and educational information, while Safeway leans ...

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