AUSTIN, Texas — Whole Foods Market has set up a webpage to manage its new electronic gift card offering. Visitors to can purchase and send the virtual tender via email or text message, reload an existing "card" or schedule recurring reloads. Recipients can either print their e-card or display it at the register on their smart phone. For a limited time, customers who sign up for a $100 auto-reload schedule using their American Express card will be given a ...

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