AUSTIN, Texas — Whole Foods Market has set up a webpage to manage its new electronic gift card offering. Visitors to www.wholefoodsmarket.com/giftcards can purchase and send the virtual tender via email or text message, reload an existing "card" or schedule recurring reloads. Recipients can either print their e-card or display it at the register on their smart phone. For a limited time, customers who sign up for a $100 auto-reload schedule using their American Express card will be given a ...

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