LUBBOCK, Texas — Holiday shopping will take on a new twist at United Supermarkets, where customers can personalize wine labels with a photo or unique design.
From now through December 24, 3 Dreams Wine will host labeling events at select United stores. Shoppers can turn their favorite photo into a label, choose from existing designs, or even enlist a 3 Dreams Wine graphic artist to render an original idea. A trained sommelier will also be on hand to host complementary tastings. Customization is free with the purchase of 3 Dreams chardonnay, sauvignon blanc, merlot or cabernet sauvignon, retailing for $15.99 per bottle.
“Wine is a classic piece of the gift-giving tradition, and these custom wine labeling events give United guests the opportunity to add their personal touches into a time-honored, customary practice,” said Roger Scott, business manager of beer/wine for United, in a statement. “Whether celebrating an anniversary, birthday, engagement, new home, special event or holiday, personalized wine bottles preserve the memories with a lasting keepsake.”