Winn-Dixie Fuel Program Saves Millions

JACKSONVILLE, Fla. — Motorists have saved more than $35 million on fuel purchases since Winn-Dixie Stores here introduced its fuelperks! program in Panama City, Fla., three years ago, the chain said.

Since then, the program has spread to all of Florida except the Pensacola area, and is also available in South Georgia, part of Alabama and southeast Louisiana where Winn-Dixie has stores.

“With an average fuel price of $3.29 per gallon, you would have nearly 1,200 tanker trucks lined up bumper to bumper for more than 13 miles — that’s what $35 million worth of fuel looks like,” said Mary Kellmanson, Winn-Dixie’s group vice president of marketing, in a statement. “That gives you an idea of the savings of fuelperks! And that’s on top of the savings found by shopping at Winn-Dixie.”

The fuelperks! program is based on Winn-Dixie’s Customer Reward Card; Winn-Dixie shoppers earn fuel savings each time they shop and swipe their cards when purchasing groceries. Additionally, fuelperks! Rewards are stackable — the more a shopper spends, the more fuelperks! earned. For every $50 purchase, shoppers earn a 5-cents-per-gallon reward.

To redeem fuelperks!, Winn-Dixie guests insert their Customer Reward Card at the pump of any of the more than 900 participating Shell stations.