JACKSONVILLE, Fla. — Winn-Dixie Stores here has a new music offering. Working with Sony BMG Music Entertainment, New York, the retailer is selling the credit card-sized Platinum MusicPass, which enables customers to download full-length albums to digital music players.
“Teaming with Sony BMG provides our customers the opportunity to purchase new release albums in an innovative way while they do their grocery shopping,” said Rich Romano, manager of Winn-Dixie’s prepaid card sales.
Platinum MusicPass cards have a suggested retail price of $12.99 and are found near the gift card mall displays in most Winn-Dixie stores. The cards include the complete digital album plus bonus material. In the case of compilations, MusicPass cards include extensive tracks. Purchasers scratch the back of the card to reveal a PIN number. They then visit www.musicpass.com to download their music files and any bonus material.
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