NEW YORK — Women are reading labels carefully for health benefits and additives, as opposed to merely scanning labels for general product attributes, according to a new research report. The report, a joint project of iVillage and Delicious Living magazine, found that 50% of women respondents search for specific health benefits such as high fiber, reduced fat and low sodium, rather than general claims that the food is “organic” or “natural.” Some 73% of respondents said they read labels ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.