NEW YORK — The youngest market segments are the most receptive to online coupon offers, with 51% of 18-24 year-old shoppers indicating that they would be very likely to use coupons presented to them online, according to a new study conducted by Platform A, a division of AOL here, and Chicago-based Information Resources Inc.
While historically ambivalent to traditional coupons, younger couples are the most likely life-stage group to use online coupons, the study said. Young couples without children are among the respondents most likely to use a coupon they found online, followed by shoppers with younger children.
“What’s particularly remarkable about the study results is how open young people are to the idea of using coupons online — even though clipping coupons from the newspaper really hasn’t been their thing,” said J. P. Beauchamp, senior vice president, IRI Consumer & Shopper Insights, in a statement.
Read More of Today's Headlines
