The USDA hopes that a new set of official marketing claims will help bring clarity to the meat case, but some say the standards don’t go far enough
Grass-fed and naturally raised are among the many claims seen on products in the supermarket meat case today. But these labels are currently backed by a variety of different standards, despite shoppers' preconceptions of what these terms mean. In an effort to offer a set of standards that producers can adhere to and shoppers can understand, the U.S. Department of Agriculture has been working on official grass-fed and naturally raised marketing claim standards. In October, the agency ...
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