Marketing
Brookshire to Host Cook-OffTYLER, Texas - Brookshire Grocery Co. will host the first round of its second annual “Better Together Cook-Off” this Saturday.... LaBonne's Targets Italian Food Lovers for EventWOODBURY, Conn. — An in-store "Italian Night" event targeting top shoppers resulted in three times the normal traffic and a 139% sales boost for LaBonne's Market, a three-store operator based here, according to Market Basket Rewards, Troy, Mich. ... A&P Links Savings to Loyalty Cards Via TextMONTVALE, N.J. — A&P here has begun sending shoppers offers via text message and linking savings to their loyalty card when a reply message is received. Discounts are applied automatically when the card is swiped at the checkout.... Gaining GroundThe laws of supermarket economics bent under the pressures of 2009. The formulas that had reliably driven profits for years were tested by the extraordinary... Wal-Mart Drops Staple Food Prices in Western CanadaMISSISSAUGUA, Ontario — Walmart Canada here said Friday that it had reduced prices on staple food items at its stores in Western Canada including milk, eggs, bread and butter.... Bi-Lo Rewards Private-Label Purchases With Baseball TicketsMAULDIN, S.C. — Bi-Lo is giving away tickets to college baseball games as incentive to buy its store brands.... |
Premium Content SubscribePBH Helps Launch New iPhone Grocery GuideWILMINGTON, Del. — Shop Healthy!, the first comprehensive nutritional grocery guide for the iPhone with over 100,000 unique, branded products categorized,... Kroger: No Easing Up On PricingCINCINNATI — Kroger Co. here said last week it believes 2010 will be an uncertain year with a difficult first half that will require it to be cautious and... Creative Ads Drive Sales at Regional IndependentsLAS VEGAS — Creative advertising can be an effective sales booster, a pair of representatives from Western Michigan University told a workshop during last... advertisement
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In This Week's Viewpoints
David Orgel:
Michael Garry: advertisement Most Viewed NewsSN Videos
Food Safety Challenges and SolutionsSupervalu’s Dr. John Hanlin addresses food safety issues in local sourcing, sanitation and cold chain.
Insights From SN’s Marketer of the YearJon Wendel, senior vice-president of Marketing, Hy-Vee, discusses the role that Marketing plays at his company.
Misconceptions About Hispanic ShoppersSidney Hopper, COO of United Supermarkets’ Amigos banner, clarifies some misunderstandings about Hispanic shoppers. |



















