Marketing
Tops Named Syracuse Sports SponsorWILLIAMSVILLE, N.Y. – Tops Friendly Markets here said Wednesday it has reached an agreement with Syracuse University to be “the major sponsor” of the university’s football, men’s and women’s basketball, and men’s and women’s lacrosse programs for the next two seasons. Financial terms were not disclosed.... Digital Audience Seeks Transaction ToolsCOLORADO SPRINGS — Wakefern Food Corp. has found that customers on its digital platforms are seeking transaction-oriented tools rather than purely social networking-oriented interaction. ... Meijer Launches Digital Coupon ProgramGRAND RAPIDS, Mich. — Meijer here is launching a digital coupon program called mPerks this week allowing shoppers to redeem coupons at the POS without having to handle paper coupons. ... Costco Views Local Marketing as Balancing ActCOLORADO SPRINGS — Costco Wholesale Corp. is balancing the need for local marketing with the realities of its low-cost mission, said Tim Rose, senior vice president of food and sundries. ... Hiller's Hosts Health ToursSOUTHFIELD, Mich. — A month after launching Health Tours designed to give Michigan shoppers free access to doctors and other medical experts, family-owned... Target Launches Customizable Online AdsMINNEAPOLIS — Target has initiated “My TargetWeekly,” a customizable version of its online weekly ad, which draws more than 1.2 million visitors each week.... Sam's Club Aims to Grow Premium MembershipBENTONVILLE, Ark. — Sam’s Club is marking the first anniversary of eValues by extending the program for a limited time to all members. ... Meijer Pilots 'Find It' AppGRAND RAPIDS, Mich. — Meijer is testing a new mobile device app that helps shoppers locate groceries, find the nearest restroom and even remember where they parked their car. ... Shoppers 'Tea It Up!' in Tops SweepstakesBUFFALO, N.Y. — Tops Friendly Market and Chadwick Bay and Harborside beverages, the official tea, juice and lemonade sponsors of the Buffalo Bills, are teaming up for the Tea it Up! sweepstakes. ... Food Lion Eyes More PromotionsSALISBURY, N.C. — A comprehensive effort at reducing everyday prices has not been enough to drive significant sales gains at Food Lion, executives said,... Action Alleys In, Rollbacks Out at Wal-Mart StoresBENTONVILLE, Ark. — Wal-Mart Stores here last week said grocery traffic increased and grocery sales generated slightly positive comparable results for the... ShopRite Pays for Email AddressesKEASBEY, N.J. — ShopRite is giving its shoppers a financial incentive to provide their emails.... Starbucks Investigates Grocery RewardsSEATTLE — Starbucks is exploring ways to extend its My Starbucks Rewards program to the grocery channel, the company confirmed for SN.... Mobile Club Launched at Shop 'n SavePITTSBURGH — Shop ‘n Save’s Perks loyalty program got a boost Thursday with the official launch of its new mobile club. The program is powered by ShopText and You Technology.... |
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