SCHAUMBURG, Ill. — The Scan It mobile shopping technology is a critical element of Ahold USA’s digital strategy, Erik Keptner, Ahold’s executive vice president of marketing, said yesterday in a session at the Shopper Marketing Summit. What started out as shopping cart-based tablet has evolved into in-store handheld scanners and, more recently, a smart phone app. The Scan It app enables loyalty shoppers to use their phones to scan and bag groceries and then transfer ...
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