CHICAGO — With deals topping $36 billion, 2010 is shaping up to be the costliest year from a promotional standpoint. But despite marketers' all-time spending high, shopper consumption isn't expected to radically change, according to Thom Blischok, global president of innovation and strategy for SymphonyIRI Group.
“We're going on a buying and consumption diet as a nation and today, for the average shopper, less feels good,” he said during the webinar “2010 — Business as Unusual: ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.
Already registered? Log In