SCHAUMBURG, Ill. — Walmart plans to launch Print Plus, a mobile app that brings its print ads to life, an executive of the chain said during an educational session on day two of the Shopper Marketing Summit. The app, to be launched this year, allows shoppers to view content — such as recipes and product information — when they scan a Walmart ad with their smart phones. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the ...
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