For all the effort the food industry has put into making nutrition labeling transparent and easier to understand, consumer media might still be the final arbiter of what shoppers rely on in making food purchases. So far this year alone, dozens of new customized applications, or “apps,” have been introduced that not only interpret multi-syllabic ingredients on the Nutrition Facts panel, they can now pinpoint the in-store location of specific products. The apps are primarily the realm of ...

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