LAS VEGAS — Bashas' is driving incremental sales since adopting best practices to promote more effectively, a chain executive told a workshop audience here this month at the annual National Grocers Association convention. Bryson Waterman, director of marketing research and category management for the Chandler, Ariz.-based chain, said the company is doing a better job since changing its promotion strategy. In the paper category, for example, Bashas' was losing sales to Wal-Mart, Costco and ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Salary Survey 2015

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.

Click here to read the FAQ page if you have any questions (opens in a new window)

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.