When it comes to beauty care, supermarkets are expected to carry the latest and greatest without confusing shoppers. But the latest in the category has been flanked by two distinct if not contradictory product approaches — the natural and the scientifically advanced. At one end, brands like Burt's Bees, Jason and Tom's of Maine tout natural ingredients with minimal processing. On the other, brands like L'Oreal Dermo Expertise and Olay Regenerist highlight results with product names like ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.