When it comes to beauty care, supermarkets are expected to carry the latest and greatest without confusing shoppers. But the latest in the category has been flanked by two distinct if not contradictory product approaches — the natural and the scientifically advanced. At one end, brands like Burt's Bees, Jason and Tom's of Maine tout natural ingredients with minimal processing. On the other, brands like L'Oreal Dermo Expertise and Olay Regenerist highlight results with product names like ...

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