SPRINGFIELD, Mass. — Big Y announced today that it will be the first grocery chain to offer Groupon deals digitally loaded to shoppers’ loyalty cards. Big Y’s first Groupon offer, distributed among Springfield subscribers today, is for a newly introduced Shellfish Grill Pack, including lobster tails, mussels, clams and other seafood suitable for grilling, which retails at $39.99 and is being offered at a 40% discount for $24. The 61-store chain is partnering with software firm Incentive ...

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