Big Y will run a television commercial during the Super Bowl revealing of a code it has asked shoppers to decipher. Shoppers are asked to guess what ”I-M-B-Y” means. They can post their guesses on the Big Y Facebook wall with the hash tag #BigYSurprise or Tweet @BigYFoods, along with the hash tag #BigYSurprise. Among the guesses: “It's My Big Y.” “In My Big Y.” Prizes will be awarded to winners. Suggested Categories More from ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.