Big Y will run a television commercial during the Super Bowl revealing of a code it has asked shoppers to decipher. Shoppers are asked to guess what ”I-M-B-Y” means. They can post their guesses on the Big Y Facebook wall with the hash tag #BigYSurprise or Tweet @BigYFoods, along with the hash tag #BigYSurprise. Among the guesses: “It's My Big Y.” “In My Big Y.” Prizes will be awarded to winners. Suggested Categories More from ...

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