Retailers are commemorating National Breast Cancer Awareness Month with a range of cause marketing efforts
Kroger shoppers perusing the cereal aisle this month are likely to be met with the smile of 40-year-old employee Tracy Head. But not because she's punching the clock. Tracy's picture is appearing on boxes of Kellogg's Special K cereal distributed in Kroger stores throughout the country. Although she lacks the fame of those for whom cereal box positioning is usually reserved, her story is just as triumphant as any star athlete's. Tracy is a breast cancer survivor. The boxes represent one ...
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