SCHAUMBURG, Ill. — Responding to research showing African-Americans favor frozen meat and seafood, Coca-Cola Co. created a custom carbonated soft drink display in the frozens department at Piggly Wiggly stores in Alabama. The company may now expand the concept to other high indexing African-American markets. In Piggly Wiggly stores in Birmingham, Coca-Cola created a display above a food bunker containing the retailer’s private-label beef. Featured Coca-Cola brands are ...
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