A grocery co-op shows how QR codes can be a low-cost way to promote local vendors and educate shoppers
The Food Co-op in Port Townsend, Wash., a 39-year-old organic food market near Seattle with 5,000 active members, is carving out an unusual distinction for itself: the U.S. food store with one of the more active quick response (QR)-code programs. About a year ago, the 11,000-square-foot co-op with $11 million in annual sales launched an educational program to promote local and regional vendors with QR codes, the square, checkered two-dimensional bar codes that link smartphones to all ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.