New product innovations are getting a boost from positive social media reviews. CONNECT WITH SN ON TWITTER Follow @SN_News for updates throughout the day. “There are 1.3 million UPCs in the marketplace every year which I think of as kids yelling ‘Buy me! Buy me! Buy me!’” said Larry Levin, EVP of Industry Insights for IRI during a webinar Thursday. Helping spur a new product's success are positive endorsements delivered via Twitter and other social ...
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