New product innovations are getting a boost from positive social media reviews.


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“There are 1.3 million UPCs in the marketplace every year which I think of as kids yelling ‘Buy me! Buy me! Buy me!’” said Larry Levin, EVP of Industry Insights for IRI during a webinar Thursday.

Helping spur a new product's success are positive endorsements delivered via Twitter and other social media.

“Innovations get consumers talking and looking at other media posts to see what [others] are telling their friends about the product they tried,” said Sue Viamari, editor of thought leadership for IRI.

Among the products benefitting:

Stride ID gum

Nutella and Go snack pack 

Yo Crunch yogurt


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