Cross-merchandising opportunities abound for retailers that can overcome territorial issues
It's no secret that displaying a product beside a complementary item makes shopping easier for consumers and leads to incremental sales. Whether it's ingredients used to assemble three-cheese ravioli with spicy arrabbiata sauce, or the classic white bread, peanut butter and jelly trio, complementary items have, for years, gotten along famously. Department managers, on the other hand, aren't always as cordial. One of the biggest cross-merchandising challenges arises from turf wars staged ...
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