Cross-merchandising opportunities abound for retailers that can overcome territorial issues
It's no secret that displaying a product beside a complementary item makes shopping easier for consumers and leads to incremental sales. Whether it's ingredients used to assemble three-cheese ravioli with spicy arrabbiata sauce, or the classic white bread, peanut butter and jelly trio, complementary items have, for years, gotten along famously. Department managers, on the other hand, aren't always as cordial. One of the biggest cross-merchandising challenges arises from turf wars staged ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.