NEW YORK — Despite their presumed importance to retailers, “customers may be the least utilized asset most companies have,” said Matt Nitzberg, vice president, global manufacturer practice leader, Dunnhumby USA. Dunnhumby USA, a 50-50 partnership between U.K.-based Dunnhumby and Kroger, Cincinnati, has worked with Kroger on its loyalty card program since 2002, creating major direct-mail campaigns based on loyalty data. Speaking at the National Retail Federation's 99th Annual Convention and ...
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