NEW YORK — Most software and service vendors have a fairly straightforward relationship with the retailer community: They provide a product and/or service that the retailer purchases and uses. The vendors can pursue a variety of retail customers, including retailers that compete with one another. But this simple model does not apply to London-based Dunnhumby, a 20-year-old loyalty marketing firm that has launched widely recognized loyalty card programs with such blue-chip retail customers ...

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