Natural and organic chain Earth Fare is providing coupons and discounts through a new game that tells a user’s “food fortunes.”


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Visitors to fortunegiver.com can play by either entering a code provided at their Earth Fare store or by clicking food choices on the screen. The clicks reveal a “fortune” — a code that will unlock a variety of free items and discounts available by email.

Shoppers can also receive one free game card per visit at their local store.

Earth Fare said 100 contestants will be notified of winning a $10 Earth Fare gift card; and 10 will be notified of winning a $100 Earth Fare Gift Card. One winner will be notified of winning a $1,000 Earth Fare gift card.

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