SCHAUMBURG, Ill. — The 2013 Shopper Marketing Effie award winners were honored last night during the second day of the Shopper Marketing Summit. The Efﬁes recognize integrated campaigns that best demonstrate how to effectively solve the shopper marketing challenge, connect with the shopper, inﬂuence her along the path to purchase and inspire her to become a buyer. The winners were honored at a “Shopper Marketing Celebration,” sponsored by Menahsa and Valassis. They ...
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