CHARLOTTE — Family Dollar Stores here intends to target supermarket pricing in upcoming advertising in a campaign that will point out it carries the same items at lower price points, the company said during its second annual investors conference. “With our national brands we have the same first-quality goods you are going to get in your leading grocery stores and drug stores, and [our goal is] to help get that message across, particularly in the food area,” R. James Kelly, president and ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.