Family Dollar is now partnering with marketing platform Ibotta, with the goal of focusing on digital engagement and customer experience strategy to drive more value and loyalty among its customers.
The discount retailer will now be a part of the Ibotta Performance Network, which delivers promotions across retailer platforms, large third-party publisher sites, and Ibotta’s direct-to-consumer properties.
Via the partnership, Family Dollar shoppers will have access to more, new national offers, increased flexibility for digital rewards and an improved shopping experience. Ibotta’s promotions platform will power digital coupons through Family Dollar’s website and mobile app Smart Coupons program.
Family Dollar’s updated digital Smart Coupons program is expected to launch in early spring 2024.
