Supermarkets are aligning with the hometown team as part of a play to drive game day sales. Take Publix Super Markets, which builds excitement during football season through sponsorships of the Atlanta Falcons, Tampa Bay Buccaneers, Miami Dolphins and Jacksonville Jaguars. “For every home game, we try do something in-store and at the stadium,” Publix spokeswoman Maria Brous said of the strategy in Jacksonville, Fla., where Publix signed on as the official supermarket of the ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Why Register for FREE?
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive complimentary access to the SN salary survey data tables.
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.