NEW YORK — Food Lion has launched “My Food Lion,” an initiative that includes an area on its website where customers can sign up for personalized coupons, manage their MVP card accounts, and perform other shopping-related functions, the president of the chain said at the National Retail Federation's 100th Annual Conference & Expo here this month. “It is really about listening to the customer and what they want, so we are embarking on My Food Lion, inspired by Macy's and others,” said ...

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