NEW YORK — Food Lion has launched “My Food Lion,” an initiative that includes an area on its website where customers can sign up for personalized coupons, manage their MVP card accounts, and perform other shopping-related functions, the president of the chain said at the National Retail Federation's 100th Annual Conference & Expo here this month. “It is really about listening to the customer and what they want, so we are embarking on My Food Lion, inspired by Macy's and others,” said ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.