SAN ANTONIO — With 120 ceiling cameras and video analytics software, Food Lion is tracking shoppers in two test stores from the point they enter until they make their purchase, said Rick Anicetti, chief executive officer of Delhaize America Shared Services at last week's 2010 Reinventing CPG & Retail Summit, hosted by SymphonyIRI. Food Lion hopes to map 600,000 individual customer trips by October, and link the information to transactional data gleaned from loyalty card purchases. It ...

REGISTER TO VIEW THIS ARTICLE - Register for a Free Account

Why Register for FREE?

Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick.  What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
 

Click here to read the FAQ page if you have any questions (opens in a new window)
 

Attention Paid Print Subscribers:  While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.

Already registered? here.