SAN ANTONIO — With 120 ceiling cameras and video analytics software, Food Lion is tracking shoppers in two test stores from the point they enter until they make their purchase, said Rick Anicetti, chief executive officer of Delhaize America Shared Services at last week's 2010 Reinventing CPG & Retail Summit, hosted by SymphonyIRI. Food Lion hopes to map 600,000 individual customer trips by October, and link the information to transactional data gleaned from loyalty card purchases. It ...
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