SALISBURY, N.C. — Food Lion's baby club is all grown up. The retailer revamped the six-year-old Baby Steps program last month with a new Web presence that provides customized content, Internet coupons and a list of unadvertised specials available only to Food Lion loyalty card holders. Recent offers included 40 cents off Beech-Nut Baby food, 4 ounces, and Huggies Jumbo Diapers for $8.99. “We are able to promote unadvertised specials on items from the baby category that customers normally ...

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