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Gallery: A ‘Timelion’ of Food Lion designs

Jon Springer, Executive Editor

May 20, 2014

11 Slides
Gallery: A ‘Timelion’ of Food Lion designs

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Food Lion is accompanying its newly launched “fresh, easy and affordable” strategy with a refreshed logo.

According to the company, the redesigned logo — which recasts the iconic lion in black and introduces a deeper shade of blue for the words — provides a “more modern look” for the brand. The logo was designed by Paris-based Minale Design Group, with input from Food Lion officials in Salisbury, N.C.

The tweak continues a long evolution for the brand, which was born as Food Town in 1957 and illustrated in this gallery of storefronts and logos through the years.

All photos and artwork courtesy of Food Lion

About the Author

Jon Springer

Executive Editor

Jon Springer is executive editor of Winsight Grocery Business with responsibility for leading its digital news team. Jon has more than 20 years of experience covering consumer business and retail in New York, including more than 14 years at the Retail/Financial desk at Supermarket News. His previous experience includes covering consumer markets for KPMG’s Insiders; the U.S. beverage industry for Beverage Spectrum; and he was a Senior Editor covering commercial real estate and retail for the International Council of Shopping Centers. Jon began his career as a sports reporter and features editor for the Cecil Whig, a daily newspaper in Elkton, Md. Jon is also the author of two books on baseball. He has a Bachelor of Arts degree in English-Journalism from the University of Delaware. He lives in Brooklyn, N.Y. with his family.

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