Mass-market coupons are alive and well, but an increasing number of retailers are moving to new personalized discounts and promotional messages. Supervalu, Price Chopper, Ukrop's and Green Hills Farms are among the retailers that have adopted various technologies that enable shoppers to get offers designed exclusively for them. Such consumer-centric capabilities are touted as a way to develop an ongoing dialogue with consumers and therefore gain store loyalty. “It's not so much about cents ...

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