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Hass Avocados From Mexico, Michelob Team Up

Hass Avocados from Mexico, linking up with Michelob brands, has underscored the appeal of pairing guacamole and beer for holiday parties.

GARDEN CITY, N.Y. — Hass Avocados from Mexico, linking up with Michelob brands, has underscored the appeal of pairing guacamole and beer for holiday parties. In-store promotions throughout December offer customers a significant discount if they buy three Hass Avocados from Mexico and a six-pack or more of Michelob beer: They’ll receive two dollars off the total purchase. The promotion is supported with a three-week radio campaign in key markets. Specially designed “Celebrate the Season” POS materials, featuring images of Michelob beer alongside a bowl of guacamole and a Hass Avocado from Mexico, are available to retailers.

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