Sampling and demonstrations are enhancing retailer efforts to position the store as a source of wellness products and services
In-store sampling events for better-for-you foods and beverages are taking hold as retailers look to supplement storewide health and wellness initiatives. Themed under such topics as organic, women's health and diabetes awareness, such programs enable stores to tie in food with pharmacy and other store services, thereby positioning their stores as a source of wellness information and products. Winn-Dixie Stores, Jacksonville, Fla., ran an organic sampling event late last year showcasing ...
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