Everyday low pricing is a major competitive strategy, but more is needed to create a strong price image
Everyday low pricing, or at least some form of it, continues to be a prominent industry trend. But an increasing number of retailers have not seen the positive impact on sales they expected and, consequently, may reassess their efforts, according to an industry consultant. “A hybrid EDLP strategy won't be effective unless other elements of price image are addressed,” Jon Hauptman, vice president at Willard Bishop, Barrington, Ill., told SN. Doing so may require developing not only a strong ...
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