Through its "Hy-Vee Homefront" veterans support program, Hy-Vee has launched the "Homefront Round Up" campaign.

Running through July 6, the program allows customers to round up their grocery bill to the nearest dollar — or any amount — with the proceeds going to support designated organizations. The effort launched July 1.

Hy-Vee is promoting the campaign in-store and on social media.

The retailer explains its Homefront campaign in a YouTube video:

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