SALISBURY, N.C. — Food Lion is the latest retailer to join Ibotta, a mobile app that provides cash rewards to shoppers who share product mentions on Facebook, and perform other brand engagement “tasks.”


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Shoppers at Food Lion, Wal-Mart, ShopRite, Safeway, Kroger and about 45 other chains who download the free app will see offers in a product gallery. They can choose a product, and perform one or more tasks associated with it.

Along with sharing product mentions on social media, other tasks include watching a video, taking a poll and downloading a recipe.

Read more: Food Lion Kicks Off Holiday Program

After completing tasks, items are added to the user’s checklist. Members earn cash rewards when they purchase the product, and take a picture of their receipt and the product's barcode. The more tasks completed, the greater the rewards.

Coca Cola, General Mills, ConAgra and Kraft are among the manufacturer partners.

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