BEND, Ore. — Rudy Dory is retooling his mobile-marketing program.
In the latest example of a food retailer marketing to consumers via their mobile phones, Dory, owner of Newport Avenue Market, a one-store IGA independent here, partnered with a local start-up firm to offer a special weekly promotion to shoppers who sent in a text message requesting it.
The store ran weekly radio ads between March 10 and May 25, inviting shoppers to text the word “food” via their cell phones to a special ...
REGISTER TO VIEW THIS ARTICLE - Register for a Free Account
Registering for content on Supermarket News will give you INSTANT access to invaluable articles and media content that industry professionals rely on. You will have access to our special reports, feature articles, and industry analysis. It’s FREE, easy and quick. What are you waiting for! In addition you will also receive a complimentary copy of SN's salary survey sent to you by email.
Click here to read the FAQ page if you have any questions (opens in a new window)
Attention Paid Print Subscribers: While you have already been granted free access to SN we ask that you register now. We promise it will only take a few minutes! Or visit your profile and add your print magazine account number and zip code.