The importance of natural HBC can be swiftly gauged by the November decision of Clorox Co., Oakland, Calif., to buy iconic natural personal care brand Burt's Bees, Morrisville, N.C. With the $925 million purchase, Clorox Chairman and Chief Executive Officer Donald Knauss said the company's priority will be to increase distribution of the natural personal care brand, particularly in the grocery channel. In a call on the topic, Knauss pointed out the opportunity for acceleration in grocery, ...

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